Thursday, November 22, 2012

PAK MEDIA- A DIRECTION OR DISTRACTION

There are three main roles of media worldwide whether its print, PR & Advertisement, electronic or social media. Those three functions are

  1. Information
  2. Entertainment 
  3. Guidance                                                                  
         According to these three role a media should inform the people in form of news, guide them in form of discussion programs and entertain the public in form of dramas etc. Our media is giving us news, discussion programs & all sort of dramas but whether they are important to us or not the media don't know that. If the trend of morning shows starts, all the entertainment channels starts their own morning shows by putting a face of celebrity, similar is the case with discussion programs & news flashes.



The ticker trend and 1 hour discussion programs are the drug needles that has been injected in our public. From teenagers to elders everyone starts to discuss politics rather than their duties. 

If I want to see David Beckham news everyday than why there is always Shahbaz Sharif, Imran Khan, Zardari news 24 /7 on channels.. If I want to know about technology than why there is always crime on our channels.

There is no media gate-keeping in our channels. They broadcast everything to other nations(countries) and then shouts on government that nobody is investing in Pakistan. How can somebody invest in the country where the TV channels are always portraying a dirty image of it? 



There are a lot of things which I can explain and will explain with more logic soon!

Remember one thing 

ITS PUBLIC WHO DECIDES WHAT THEY WANT TO SEE 

                                                                            

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